Mars: The Red Mirror Outreach
Spaceytales X ArtScience Museum
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Mars Lands in Singapore, and Spaceytales Joins the Journey
When Mars: The Red Mirror exhibition landed at Singapore’s ArtScience Museum, Spaceytales was over the moon (or Mars, in this case) to be approached as a key opinion leader (KOL) to help spread the cosmic word. Brought to life by ArtScience Museum and the Centre de Cultura Contemporània de Barcelona, the exhibition ran from 25 November 2023 to 7 April 2024, unraveling the enigma of Mars for curious minds. Thrilled to take on this interstellar mission, Spaceytales used its signature cosmic creativity to boost outreach, spark excitement, and make this Red Planet adventure unmissable!
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How It All Unfolded
We designed a playful and engaging campaign to ignite curiosity and create buzz around the event. Here’s what we delivered:
✨ The Comic Series
Our campaign launched with a two-part carousel comic on Instagram, introducing Mars in true Spaceytales style.
• Part 1: Earth and Moon discuss Mars’ mystique, blending humor, history, and pop culture references. (Read here!)
• Part 2: Mars humorously sneezes out a meteorite, leading to Earth “inviting” it to ArtScience Museum for an exhibit. (Read here!)
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🎥 The Reel
We followed up with a viral reel (watch here!) showcasing Spaceytales’ founder Jarrod’s visit to the exhibition. His exploration of the displays and light-hearted commentary gave followers a personal sneak peek and made the event feel relatable and inviting.
📱 Multi-Platform Amplification
Our content went viral beyond Instagram, with posts and the reel shared across Facebook and TikTok. The campaign extended its cosmic charm to diverse audiences, ensuring the event received maximum visibility.
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Mission Results
🌟 Reel Buzz: Our reel about the exhibition took off with 27k views and 200 shares, reaching space enthusiasts far and wide.
🌌 Comic Reach: The two-part comic posts soared to 12k accounts reached, garnering 1.4k likes and 72 shares across Instagram, Facebook, and TikTok.
✨ With Spaceytales’ cosmic creativity, Mars: The Red Mirror became a star attraction, igniting curiosity and capturing imaginations—one post at a time!
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Launch Your Vision!
Contact UsOur collaboration with ArtScience Museum highlighted Spaceytales’ ability to craft campaigns that resonate with audiences and amplify outreach. Whether you’re launching an exhibition, unveiling a new product, or sharing your brand’s cosmic story, we’re here to help you shine among the stars.